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Distribution
Institutional investors have no shortage of potential
fund managers with whom to deploy their alternative asset allocations.
In a market in which investors are inundated with fund offerings,
the professionalism of the placement agent, and its relationships
and credibility with important investors, is a critical component
to a smooth, successful fundraise.
Fortress Group staffs each placement assignment
with its senior professionals, ensuring that the client receives
experienced, thorough execution throughout the process and that
all discussions between the agent and potential investors deliver
a consistent, accurate, and positive image of the fund manager.
The same Fortress professionals who lead the due diligence process
also prepare the PPM, management presentation, and due diligence
materials; solicit investor interest; plan and attend all roadshow
meetings; follow up with prospective investors; and coordinate all
responses to due diligence requests. This senior attention
to each assignment provides seamless execution, more knowledgeable
calls to limited partners, and a smoother process and also eliminates
risk of project disruption due to personnel turnover.
Areas of particular attention in our distribution
process:
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Identify, qualify, and prioritize institutional
investors, consultants, and gatekeepers to be contacted |
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Distribute marketing literature, including the offering
memorandum and cover letters introducing the fund opportunity,
to prospective investors and their advisors |
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Follow up with multiple calls to each potential investor
until interest in roadshow meetings is determined |
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Schedule one-on-one meetings and conference calls |
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Plan and coordinate efficient investor roadshows across
the U.S. and overseas |
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Prior to each meeting, brief the fund manager on the investor's
profile, allocations, investment criteria, experience, and
knowledge of the asset class |
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Attend all LP meetings and take detailed notes as to particular
issues raised or follow-up information required |
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Identify specific issues arising during roadshow meetings,
modify fund manager presentations accordingly, and deliver
requested follow-on information as needed |
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Follow-up calls and meetings to ascertain each investor's
interest in proceeding with further due diligence |
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Deliver complete investor due diligence package to investor
as appropriate |
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Coordinate all investor questions and requests, including
responses to custom due diligence questionnaires and RFPs,
as needed, for certain investors and consultants |
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Coordinate on-site visits at fund manager's office |
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Explain and discuss fund terms or conditions that may
present potential issues for certain LPs as needed |
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Coordinate any resulting partnership amendments or side
letters |
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Solidify investor interest and coordinate execution of
documents and fund closings |
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Throughout the process, Fortress emphasizes full communications
with the fund manager. In addition to briefing the fund
manager prior to each meeting, we make sure to provide any
LP feedback that results from the meetings and our subsequent
calls. We provide frequent updates on overall progress
in the assignment, including results of calls and meetings,
overall market reception to the fund, and projected investor
success rate.
We also provide the fund manager with ongoing market intelligence
based on our extensive research resources and industry relationships. |
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