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Strategic Planning
The success of the fundraise depends on much more
than distributing PPMs and making phone calls to set up meetings.
The most successful fundraises are built on careful planning
in the early stages of the process. Fortress emphasizes careful
planning not only of the timing and steps in each stage of the fundraise,
but also of the underlying structure and terms of the offering based
on both market-driven and GP-specific factors.
Fortress has extensive knowledge of the prevailing
terms and conditions used in many types of non-liquid alternative
asset funds, including: buyout, venture capital, mezzanine, distressed
debt, special situations, fund-of-funds, and real estate offerings.
We draw upon numerous resources from our databases, research
library, and industry relationships to stay abreast of the latest
developments and trends in fund terms, which is critical in an alternative
asset market where the balance of power between the GP and LPs frequently
varies based on both current market conditions and the profile of
the fund offering itself.
Areas of particular attention in our strategic planning
process:
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Assist GP and counsel with fund formation
and structuring including, as needed, domestic and offshore
parallel vehicles, 3(c)(1) and 3(c)(7) vehicles, UBTI blocking
strategies, feeder funds, etc. |
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Advise GP and counsel on appropriate terms and conditions
given current market conditions and the GP's potential
level of influence for new and existing LP negotiations |
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Develop a customized fundraising strategy based on GP
differentiation and proper positioning |
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Advise GP on optimal timing of fund launch and each step
in the process
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Assess optimal process and timing for marketing to existing
LPs for re-ups |
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Identify most appropriate segments of institutional investor
market to be targeted |
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Develop marketing timetable and strategy for prospective
investors, consultants, and gatekeepers |
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When needed, introduce GP to well-qualified service providers
specializing in formation of, and advisory services to, alternative
asset funds, including: attorneys, accountants, fund administration
services, and recruiting firms |
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